Friday, July 15, 2011

Cramer on Clorox ($CLX) bid

This morning's ridiculously lowball bid for Clorox ($CLX) by Carl Icahn is an example of what's about to happen in this country. I have little doubt that now that Clorox is in play, a company like Unilever ($UN) will easily spend $12 billion of $13 billion to snap it up. You could see this one go to $100 a share once it is in play, wildly overvalued on depressed earnings but incredibly cheap as an asset play with great brands. The stock's been lower than it should be because management overpaid for Burt's Bees and has undermanaged its core brands. It lacks scale. But it will be perfect for a Unilever counter to Procter ($PG), which once owned the company but had it divested by an aggressive FTC in the 1960s.

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